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Shaun the Sheep's Arrival at Land's End
Posted on Mar 11, 2015

The new Shaun the Sheep Experience at Land’s End proves there is “significant confidence” by a “national brand” in Cornwall, according to the head of Visit Cornwall.

The iconic Land’s End signpost was rebranded Lamb’s End to mark the official opening of the attraction.

The half a million pound investment is a joint venture between Aardman Animations and Heritage Great Britain plc.

Malcolm Bell, Head of Visit Cornwall said:

“The Shaun the Sheep experience offers a new dimension to one of Cornwall’s most iconic landmarks.

“The half million pound investment represents significant confidence in Cornwall and to have a national brand such as Aardman Animations in Cornwall is a major coup.

“I’m sure it will attract many new visitors to Land’s End both young and young at heart.”

The attraction was opened by Aardman co-founders Peter Lord CBE and David Sproxton CBE.

Speaking at the launch David Sproxton CBE said:

“It’s been a phenomenal year already for Shaun and we’re so pleased he’s been welcomed with such enthusiasm by visitors to Land’s End.

“There’s no doubt that both Shaun and Shirley are enjoying the fresh air and munching on the odd Cornish pasty or two.”

More than half a million people visit Land’s End every year and Allan Leech, CEO, Heritage Great Britain said:

“The Shaun the Sheep Experience is proving extremely popular with visitors. Local schoolchildren, businesspeople and dignitaries joined us at the launch and were impressed with the quality of our latest attraction.

“It’s a great addition alongside our popular portfolio which includes a new 4D film, an upgraded Arthur’s Quest and Greeb farm, a restored 200 year old Cornish farmstead.”

All inclusive tickets for the Land’s End attractions can be booked online with a 10% saving. More information at www.landsend-landmark.co.uk or by visiting our Facebook page, facebook.com/landsendlandmark. You can also follow on Twitter @VisitLandsEnd

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